Emelya is a Sheffield-based, freelance hairdresser with an eye for precision cuts, hair ups and creative colour. Emelya has built her business in times of Covid working remotely, with years of experience working in the south of England it was vital her brand drew attention online.
Helping Emelya create a northern brand for a southern lass in a new city, we decided 'That' was the perfect descriptor to get people asking Emelya who? Encouraging them to break the mould and trial her skills. Built upon a vibrant colour palette, striking typography sits on a symbolic bowl haircut that Emelya iconically rocks.